If you are an independent doctor, or you have a small practice, you will most likely find it easy to fill your schedule once people know about you, given the provider shortage. But the basic problem is getting people to know about you. Here are three quick and easy things you can do to spread the word:
- Sign up for MOZ Local. That’s it. Just sign up. They will guid you through the rest. MOZ Local is a tool that aggregates your directory info (name, address, phone number, URL, etc.) to all of the other local directories on the web. Google will see the consistency and quantity of your directory listings relative to other doctors and rank your site higher relative to competitors.
- Ask patients for reviews. You need to find a way to ask for reviews. In the medical world, patients are only likely to leave a review if they are incredibly dissatisfied. You want to get ahead of the occasional complaint by having enough positive reviews to drown them out. This requires asking. You can (a) ask in person when they leave after their appointment, (b) follow up with a text or phone call, asking how it went, then ask or (c) you can automate it. While it is best at first to ask for reviews because you need them badly, as your practice grows, a simple automated request via email or text message can do the trick. The process of automation consists of first evaluating what software you use has your patient emails, then asking whether it can be configured to do a post-visit text message or email. This software could be your payment software, your medical records software, or something else. You want to get those reviews rolling in as soon as you can because many people will not visit a doctor who has no reviews.
- Get your keywords into your site. You will rank higher on Google if the search engine knows what you do. That’s why it’s super important to work your keywords into all parts of your site. What are your keywords? Location info is perhaps most important, including city name, state name, cross streets, address, local phone number, nearby landmarks, etc. Next, you want to work in keywords that are relevant to your specialty. Do some research on Google Trends and Google Keyword Planner to find out what people actually search for. For example, you may want to use the word “neurology” a lot in your site because that seems most relevant. But your potential patients search for “neurologist near me” not “neurology” so you have to adapt.
I provide digital marketing services for Neurology Associates Neuroscience Center, Away Clinic and others. If you need any help marketing your doctor’s office, you can contact me through my website or you can check out my free mini-course for digital marketing.